Behind The Line marketing
How do brands follow consumers across the new great divide to achieve reach, engagement, intimacy, advocacy and amplification?
Trust. Or something like it.
An issue I've been writing about for many many years ... and it's getting bigger all the time. Government, brands, surveillance and the rest. All here.
Is digital the end of the line?
I argue that talk of "digital this and that" is more or less redundant. It's about the culture, and at the end of The Age of Information, the question of Meaning becomes prevalent.
Customer Experience
What does it really mean to be an "empowered consumer"? With so many organisations claiming to be "customer-led", and with the reality so clearly not so ... why don't we start with a look at the real thing?
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