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August 27, 2014

A look back at a book that still has a little bite to it ...

 

With thanks to the good folks at Salt Digital, here's the first of 3 short videos looking back at my work in digital strategy ... this one focuses on Promiscuous Customers: Invisible Brands, written in 2001 with dear friend and co-conspirator David Stoughton.

Posted at 08:23 AM in Behind the line, Big Strategy, Brands and advertising, Business process, Customer experience, Friends and teachers, Internet of Things / M2M, Meaning, trust and value, Media and entertainment, Mobile, New technology |

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