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October 01, 2012

The Challenge - for Connected TV - of the Connected Consumer

My friends at the ever-supportive Mediatel published this piece today on the challenge of carrying the smartness - and indeed the profound engagement - of the smartphone across to the new challenge - one facing a lot of different stakeholders - of Smart TV.

Posted at 08:16 PM in Behind the line, Big Strategy, Brands and advertising, Customer experience, Media and entertainment, Mobile, New technology |

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