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July 16, 2012

"What Happens In Facebook ..."

Here's my latest piece for the excellent Mediatel Newline, challenging the "Data Tautology" that keeps us going back to Facebook looking for marketing solutions that in fact, aren't there.

Posted at 02:48 PM in Behind the line, Big Strategy, Brands and advertising, Customer experience, Meaning, trust and value, Media and entertainment |

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