Misconceptions holding back digital, social and mobile marketing

I'm very pleased indeed to have this comprehensive article featured in the July issue of Market Leader.

It combines what I believe to be some of my most incisive observations of the current media and marketing zeitgeist, pointing up the critical conceptual blocks, and providing I hope some meaningful clues for the way forward to credibility, significant brand investment, and of course, growth.

I'll also be speaking around these insights in the coming months, so if there's a slot in an event schedule that might fit the bill, please do let me know.

Download Bayler on Digital Disruption and Value

Download Market Leader cover July 2012

Here also, in a connected vein, is an account of yesterday's panel at Mediatel's excellent Media Playground event, questioning the relative value of data in marketing vs advertising. A hot discussion, too.

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