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May 21, 2012

What we talk about when we talk about Engagement

In the light of last week's Facebook IPO, now seems like a very good time to revisit the still-vexatious issue of Engagement.

This article, published today by the excellent MediaTel Newline, attempts to untangle some of the key misconceptions that appear to be holding us back.

Posted at 01:43 PM in Behind the line, Big Strategy, Brands and advertising, Customer experience, Meaning, trust and value, Media and entertainment, Mobile |

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