Finally ... maybe someone's got it right? We'll see ... the show launches today.
It's remarkable to see Hiscox, a totally B2B brand, take the leap in to BE. What's also interesting is how they've done exactly what they should strategically, by finding the elemants of their brand that need sustained dramatisation via narrative and translating them into a fun, shareable sitcom (yes, sitcom ...) that will appeal directly to their target audience.
We'll be able to see the growth of the show on YouTube. I've subscribed to Leap Year - something I almost never do - to see how this courageous move plays out over the summer. I recommend you do the same.
Comments