In the ongoing thread of What Happens to Brands and Branding when the consumer leads the dance, m'learned friend Mark Sherrington's eBook "So You Wanna Know About eMarketing" is a mercifully brief and very rewarding read. Download here and then go back and read his other work ... Mark founded seriously clever and successful firm Added Value back in the day, and was a great inspiration to me.
A divergence from the usual obsessions of this blog to show a piece of video I just found as a result of pursuing a new-found interest in the work of Harold Pinter.
Perhaps not as much of a divergence as it seems, on reflection. A lot of the writing here has - one way or another - been about Meaning, Trust and Value: the core issues addressed in "Promiscuous Customers: Invisible Brands", our book of 2002, and taken forward in various guises ever since.
I think Pinter's work often explores Meaning, and here perhaps we see what happens when that subject is followed unflinchingly - Pinter was extremely ill at this point - through to its authentic conclusions.