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April 17, 2009


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David Stoughton

Mike, I'm glad you've resurrected such an important discussion. I look forward to its unfolding as this progresses.

Already I would like to take up the issue of the relationship between meaning, "values" and customer value that you raise here. The subject though is complex and easily strays into areas like assumptions and beliefs. So I want to approach it in a measured way and not as a knee jerk reaction to your statements about customer value.

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