From MarketWire:
By a greater than a three-to-one margin, consumers would prefer to get free on-demand TV programs and endure commercials rather than pay $1.99 for programs without commercials, according to new research from Points North Group and Horowitz Associates, Inc.When asked if they missed their favorite TV show and could watch it online or order it through cable or satellite, 62% of survey respondents said they would prefer getting it for free with commercials, versus 17% who chose paying $1.99 without commercials. However, 21% are undecided.