iTunes media and brand preference profiles

This from Centre for Media Research is really interesting ...

Nielsen//NetRatings recently announced that traffic to Apple's iTunes Web site and use of the iTunes application has skyrocketed 241 percent over the past year, from 6.1 million unique visitors in December 2004 to 20.7 million in December 2005, reaching nearly14 percent of the active Internet population.

17 year olds  are nearly twice as likely to visit the iTunes Web site and use the application as the average Internet user. The site's traffic is 54 percent male and 46 percent female.