Coming back from the day of doom (don't ask ...) very cool and rare pleasure to get this comment from Noah on the Media 2.0 Workgroup mandate draft that I put up recently:
Since he first commented on my blog a few months ago, I've been keeping up with Michael Bayler over at The Rights Marketing Company blog. His Draft mandate for the Media 2.0 Workgroup is a well-written state of the media piece. It goes into unbundled, attention and every other hot-button media topic that you can think of in an incredibly approachable way. Lots of great thought fodder in there, especially relevant to me was this quote: "Simply put, advertising needs to move from ‘interruption of experience’ to ‘enhancement of experience’. An unprecedented cultural, strategic and creative challenge."
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