Welcome to the trust economy

Just found this (quite new I think) blog called Publishing 2.0 ... check out this nice and brief note re the advertising explosion (or is that implosion?).

Here’s another reason why the blogosphere’s vision of the web as an open marketplace likely won’t come to pass: the BIG advertisers won’t finance it.

Let’s face it, the Googlenomics revolution has been financed by the little guys, who have profitably grown their businesses with pay-per-click ads. For small companies, brand management is secondary to driving sales. Not so for the big, bad corporate advertisers.

And this piece, debunking the marriage of Web and Media 2.0, is critical reading. Not sure if I agree with it all in terms of detail, but the POV is important and seems robust.

Here’s the problem — Web 2.0 is not a great platform for helping the average person consume media.

Consumer-created media is transforming the content landscape for the better, and consumer-controlled media is undoubtedly the new paradigm. But the average person does not have much time (if any) to spend creating media and has patience for only a finite amount of choice. Bloggers and others who put a lot of time and effort into media consumption and media creation are outliers — people may want something more customized than the morning paper, but they still want the simplicity and leisure feel. Media based on Web 2.0 is just too hard.