... and therefore has some interesting messages for marketers.
FOR PEOPLE WHO DON'T DWELL in its world, design can sometimes be an esoteric concept. As consumers and businesspeople, we all understand when a media design works for us, or even more noticeably when it doesn't. But to really understand the thinking that went into it, you have to crawl inside the head of a media designer and experience the world through his or her eyes, ears, and fingertips. Thanks to an unusual program created by Ball State University's Center for Media Design, we got to do just that.
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