Because I had nothing to say!
Since October 2006 we've been working with O2 - more recently their owner, Telefonica really - and Bacardi Global Brands on initiatives that have taken our work and our thinking in very exciting new directions. We're delving deep in to 21st century media strategy, we developed The TouchStone framework for analyzing and evaluating 360 degree brand communication programmes, and more recently have been exploring advanced mobile marketing strategies.
I feel so privileged - despite the associated stresses - to have the opportunity to do this work. We have a way to go yet before the business is 100% stabilised, but it's looking OK.